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Athlete Brand Development & Management
More Than the Game.
Built for What’s Next.
We help female athletes build authentic personal brands, create meaningful commercial opportunities, and gain the relationships and knowledge to succeed beyond their sport.
Our Mission
To empower the next generation of female athletes by building authentic personal brands, creating meaningful commercial opportunities, and equipping them with the relationships, resources, and knowledge to succeed beyond their sport.
Through strategic brand development, storytelling, mentorship, and partnerships, we help athletes recognize their value, take ownership of their identity, and build a foundation for long-term success—on and off the court.
Our Vision
To become a trusted leader in women’s athlete management—where female athletes are recognized, supported, and compensated not only for their athletic achievements, but for the individuals, leaders, and entrepreneurs they are becoming.
We envision young women entering every stage of their athletic careers with confidence, opportunity, financial awareness, and a personal brand that extends far beyond the game.
Who We Are
An athlete’s greatest value extends beyond the scoreboard.
Built on the marketing expertise of KC Marketing Management and the athlete-first storytelling philosophy of This Is Her Media, we bring together brand strategy, commercial development, content creation, and trusted professional relationships to support emerging female athletes.
Our approach combines marketing experience, basketball knowledge, genuine athlete relationships, and a commitment to helping young women develop their identities beyond sports.
Kristina Carruth
CEO
Jennifer George
COO
Our Services
Seven ways we build what's next.
From brand discovery to financial literacy, every service is designed around the athlete not just the opportunity.
01
Personal Brand Development & Strategy
Building the athlete behind the jersey.
Every athlete has a unique identity, personality, and story. We help athletes discover what makes them distinctive and develop a brand that reflects who they are.
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Personal brand discovery and positioning
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Athlete identity and messaging development
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Social media audits and growth strategies
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Digital presence and profile optimization
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Professional athlete media kits
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Brand partnership readiness assessments
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Long-term brand development planning
Our goal: Build authentic, recognizable brands that grow alongside athletes throughout their careers.
02
NIL & Brand Partnership Development
Turning visibility into opportunity.
We identify and develop commerical partnerships that align with each athlete's interest, values, personality, and long-term goals.
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NIL sponsorship prospecting and outreach
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Brand partnership strategy
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Endorsement and ambassador opportunities
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Local and national business partnerships
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Sponsored content campaign development
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Partnership activation and deliverable coordination
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Sponsorship performance reporting
Negotiations and representation activities requiring specialized authorization are coordinated with appropriatley qualified professionals.
Our goal: Build authentic, recognizable brands that grow alongside athletes throughout their careers.
03
Content Creation & Athlete Storytelling
Creating connections that build lasting brands.
Through our experience with This Is Her Media, we understand that audiences connect with people before they connect with performance.
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Athlete interviews and personal storytelling
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Professional photography and video production
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Social media Reels and short-form content
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Lifestyle and behind-the-scenes content
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Brand campaign creative development
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Content calendars and social media strategy
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Athlete introduction and announcement campaigns
Our goal: Help audiences discover the person behind the athlete while creating content that brands want to invest in.
04
Media Training & Professional Development
Preparing athletes for opportunities beyond competition.
We help athletes become confident communicators and develop the professional skills needed to represent themselves effectively.
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Interview and public speaking prepartion
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Media training and on-camera confidence
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Brand partnership professionalism
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Personal presentation and communication
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Social Media requtation and digital responsibility
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Sponsor relationship management
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Career exploration and entrepreneurial development
Our goal: Develop confident young women who understand how to communicate their value and naviage professional opportunities.
05
Financial Literacy & Athlete Education
Helping athletes understand the value of their opportunities.
Through relationships with qualified financial education professionals, including potential collaboration with Portrait Bank, we connect athletes and families with resources that support responsible financial decision making.
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Financial literacy education
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Budgeting and saving fundamentals
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Understanding sponsorship income
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Financial goal setting
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Banking and money management education
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Referrals to qualified tax and financial professionals when appropriate
Our goal: Build authentic, recognizable brands that grow alongside athletes throughout their careers.
06
Athlete Mentorship & Career Development
Supporting the person, not just the player.
Our relationships with athletes extend beyond individual campaigns. We provide guidance, encouragement, and access to professional networks as athletes navigate different states of their carrers.
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Athlete and family relationships management
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Mentorship and professional networking
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Personal goal setting
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College transition brand planning
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Career development beyond sports
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Entrepreneurial and business opportunity exploration
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Connections to relevant industry professionals
Our goal: Build lasting relationships that support athletes throughout their development.
07
Strategic Representation & Professional Resources
Connecting athletes with the right expertise.
Athlete management involves specialized areas requiring professional experience and credentials. We're developing a network of trusted professionals who may support athletes in areas such as:
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Professional sports representation
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Contract and legal review
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NIL regulatory compliance
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Financial education and planning
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Tax and business guidance
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Long-term career transitions
These services are provided by appropriately qualified independent professionals under separate arrangements where necessary.
Our goal: Give athletes and families access to a coordinated support network without compromising the specialized expertise each area requires.
OUR PROMISE
We don't just represent the game athletes play. We help build the future they're working toward.
We're committed to helping female athletes discover their voice, recognize their worth, and create opportunities that last beyond the game.